SOFT SAVING IS HOW GEN Z NAVIGATES ADULTHOOD

Soft Saving Is How Gen Z Navigates Adulthood

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, monetary success adhered to a familiar pattern: earn gradually, conserve aggressively, get a home, and prepare for retired life. Yet Gen Z is coming close to money with a fresh perspective. Rather than focusing solely on long-term accumulation, this generation is prioritizing equilibr

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